Magento B2B Pricing: A Complete Guide to Custom Pricing Strategies

Magento is one of the most powerful eCommerce platforms for B2B businesses, offering advanced features for bulk orders, customer-specific pricing, and flexible negotiation options.

 If you’re looking to optimize your Magento B2B pricing, this guide will walk you through everything you need to know about setting up and managing custom pricing strategies for your B2B store.

Why B2B Pricing Matters in Magento

Unlike B2C pricing, where every customer sees the same price, B2B pricing is more dynamic. Wholesale customers expect personalized pricing, bulk discounts, and flexible quotes. 

Magento’s built-in features allow store owners to offer customer-specific pricing, tiered pricing, and negotiated quotes—helping businesses improve customer retention and maximize sales.

Key Benefits of B2B Pricing in Magento

 Personalized Pricing: Offer custom prices for different customer groups
Bulk Discounts: Encourage large orders with volume-based pricing
Quote Requests: Let customers negotiate prices instead of fixed rates
Contract-Based Pricing: Set special pricing for long-term clients
Dynamic Pricing Rules: Automate discounts and promotions for B2B buyers

Magento B2B Pricing Strategies

1. Customer-Specific Pricing

Magento allows you to assign unique pricing to different B2B customers based on customer groups. For example:

• Wholesalers get a 20% discount
• Distributors see lower bulk pricing
• VIP clients receive special contract rates

How to Set Customer-Specific Pricing in Magento 2:

1. Go to Admin Panel → Customers → Customer Groups
2. Create or edit a group (e.g., “Wholesale” or “Retailers”)
3. Assign products with different pricing for each group

This feature ensures that different customers see only the prices that apply to them, improving personalization and boosting sales.

2. Tiered Pricing for Bulk Orders

Tiered pricing lets you offer discounts based on order quantity, encouraging larger purchases.

Example of Tiered Pricing:

• Buy 10-50 units → Get 10% off
• Buy 51-100 units → Get 15% off
• Buy 100+ units → Get 20% off

How to Set Tiered Pricing in Magento 2:

1. Go to Catalog → Products
2. Select a product and navigate to Advanced Pricing
3. Set different price tiers based on quantity

This is a great way to increase order value while maintaining healthy margins.

Request for Quote (RFQ) Pricing

Many B2B transactions require negotiation, and Magento supports Request for Quote (RFQ) functionality, allowing buyers to ask for custom pricing.

How Magento’s Quote Feature Works:

1. A B2B customer requests a quote on a product
2. The store owner reviews the request and adjusts the pricing
3. The customer receives a special offer and can choose to accept it

Magento’s built-in B2B Quotes feature streamlines this process, making it easy to handle bulk orders and negotiated pricing.

4. Contract-Based Pricing

For long-term B2B clients, Magento enables contract-based pricing, where businesses set special pricing for specific accounts.

How Contract Pricing Works in Magento:

• You assign a custom price list to a specific customer
• The customer sees only the agreed contract rates
• This pricing applies automatically when they log in

This ensures pricing consistency and builds stronger relationships with repeat B2B buyers.

5. Dynamic Pricing Rules

Magento’s catalog price rules and cart price rules let you create automated discounts and promotions.

Example Use Cases:

🔹 10% off for first-time B2B buyers
🔹 Free shipping on orders above $500
🔹 Exclusive pricing for loyal customers

How to Set Up Dynamic Pricing in Magento 2:

1. Navigate to Marketing → Promotions
2. Choose Catalog Price Rule or Cart Price Rule
3. Set conditions based on customer group, order value, or product category

This automation saves time and ensures customers always get the right pricing.

Best Magento B2B Pricing Extensions

To enhance your B2B pricing strategies, consider using Magento extensions:

🔹 Amasty B2B Company Account – Manage company-specific pricing and bulk order requests
🔹 Mageplaza Custom Pricing – Set individual prices for each customer
🔹 BSS Commerce B2B Pricing – Automate discounts and request quotes easily

These tools help you customize pricing more efficiently and improve the B2B buying experience.

Conclusion

A well-structured Magento B2B pricing strategy is key to winning wholesale customers, increasing bulk sales, and improving retention. Whether you use customer-specific pricing, tiered discounts, quote requests, or contract-based pricing, Magento provides powerful features to meet the needs of B2B eCommerce.

By leveraging Magento’s built-in features and extensions, you can offer flexible and competitive pricing that enhances the buying experience for your B2B customers.